Keeping The Goats On The Road: How Much Money Does This Blog Make?

Nick Wharton Author Bio Picture

People always ask us how much our blog makes, and even though this is a bit of a faux pas subject in Canada (where we’re from), being transparent about earnings is also the best way to inspire people to make a change and start their own blogs. 

We figured we should just be upfront with our readers and tell you guys exactly where we’re getting paid and how much, as it’s essentially you, our readers, who have got us to where we are today with Goats On The Road. We’ll try to answer a few of the FAQ’s we’ve received from emails, while shedding a little light on the subject of blogging-to-travel (hopefully, without being too nerdy).

UPDATE 2019: For the purpose of consistency in this blog, I’ll continue to update these numbers. Today the website sees 350,000 visitors per month, has 15,000 newsletter subscribers and earns $20,000 – $25,000 USD per month. We are very transparent about our income because we believe that honesty and transparency is the best way to inspire others to start a blog. If you want to start a blog, we are currently offering a free video training course and a free, 200 page ebook ($120 value) for anyone who starts their blog using this guide.

Was Your Plan Always To Make Money From The Blog?

We started the site back in February of 2012 after reading this inspirational post on Onestep4ward.com. At first, we were simply moving over our blogs from our Travelblog.org account, into our newly purchased Wordpress site and paid domain. In the back of our minds, we dreamed of profiting from doing what we love, but we didn’t even know what Wordpress was and had never heard words like CSS, HTML, and Java scripts (all are geeky web terms, click’m for Wiki-explanations).

If Only...
If Only…

We made countless mistakes during our first year online, which really kept us in the realm of hobby-blogging. While we had always hoped that blogging could turn into a profession, it wasn’t until we moved to China in July of 2012, when we really thought that we could make something of the site.

We began researching how to blog as a business, how to gain a loyal following, how to utilize SEO (Search Engine Optimization) and use social media and other tactics to market our content. We contacted Top Bloggers like Nomadic Samuel, The Planet D & Vagabondish to give us a few pointers on the subject. Lucky for us, there is a great pro-blogging community out there that is more than willing to help out newcomers.

blogging community
Thank-you Blogging Community

How Long Did It Take Before You Started Making Money From Blogging?

After countless hours of work in front of the computer screen, we decided it was time to monetize our site. We had been receiving, and politely declining advertisers’ emails for a few months at that point, simply because we didn’t feel that our site was ready.

Shortly before leaving on our epic trip to Central Asia in July of 2013, we decided (with the help of Nomadic Samuel) to start working with a few of the travel-related advertisers who had contacted us in the past.

Blog Money Time

We’ve avoided the temptation of adding distracting, paid banner ads on our website and instead we only advertise in ways that don’t affect our current readership. Most readers don’t mind seeing ads on a site, but we still don’t want to clog the reading experience with any pop-ups, banners or widget ads.

UPDATE 2018: We still don’t run hardly any ads, we don’t place them in the sidebar and we don’t allow flashy ads or popup ads, but as the technology got better, we did decide to start running in-content ads on this site. Today these ads earn up to $4,000 / month and because the ads served are relevant to our content and / or to the prior web searches of the user, we find them to be much less distracting.

How Many People Read Goats On The Road Each Month?

Well, luckily this question has a pretty cut-and-dry answer. Google Analytics is a statistics program which accurately tracks visitors to our site (and every site on the web). These days, webmasters don’t go by the old term “hits” on the blog, they go by “visitors”, how many people actually visit the site each month.

UPDATE 2019: This blog now sees around 350,000 unique visitors / month.

Below I’ve pasted our Google Analytics page which states that over 23,000 people visited Goats On The Road in October. The average person stayed on the site for 3.5 minutes (which is pretty good considering web-surfers’ attention span) and 73% of all visitors had never seen the site before, meaning that there are plenty of new readers coming in.

Goats On The Road Analytics
Goats On The Road Analytics

How Do You Earn Income From The Blog?

Advertisers generally contact us with a brand and they write articles about these brands to post on Goats On The Road. These articles are screened, reviewed and posted on our site for search engines only. We don’t generally offer these articles to our readers because we don’t want to clog our own content with sponsored, or paid posts.

We only offer the articles to our readers if we believe the content is outstanding. Otherwise, it simply goes into our feed and counts as a link for the advertising client we posted it for.

These types of articles typically pay anywhere from $60 to $300 so they have been helping us to support our travel addiction along the way.

Make_Money_BloggingAnother source of income from the site has been affiliate links. These are links throughout the site linking to booking.com , HostelWorld.com, worldnomads.com and more. If our readers purchase a visa, hotel stay or travel insurance through one of these links, we receive a commission, while our readers don’t pay a cent extra. It’s a win-win for everyone!

We have plenty of other money-making strategies in the works, but the business aspect of the website is completely separate to our story, our blogs and our information. We will always put our content first and ensure that there are helpful, inspirational and interesting articles on Goats On The Road. Our goal is to write posts that people enjoy!

UPDATE 2019: We now also do paid press trips, sell products like our SEO Course and run on-page advertising.

How Many Hours Do You Spend Blogging?

This also varies depending on how much travelling we’re doing at the time, and how good the internet is! Typically, while not travelling we spend upwards of 25 hours / week on the blog. While on the road this number is closer to 15-20, depending on how fast we’re travelling. We’re trying very hard to create a balance between backpacking and making money online, but we’re still learning. We enjoy the work so much, that we sometimes have to peel ourselves away from the computers.

How Much Money Do You Make From The Blog?

Ah, the big question! This is a hard one to answer because, as with many self-employed workers, it can fluctuate dramatically each month. This month, we’re closing in on the $2,500 mark, which is fantastic! It may not sound like a career wage for a couple from a Western country, but our living expenses are quite low while travelling. For the first time ever, this month will be a financially sustainable month of travel.

Click Here to start your own money making blog today

make-money-blogging-3-300x257This is still just the beginning of monetizing the site. Another way bloggers like That Backpacker and Global Grasshopper support travel is to go on press trips. Typically these can include all expenses paid travel in return for writing some articles and making videos about the trip. Our blogging friends have done some amazing things on these types of trips and we’re still learning from them when it comes to this part of the blogging business. Hopefully, one day soon you’ll see an article on our site about our free trip to a floating resort in the Maldives like our friends at Beers and Beans went on this year.

We really have to take our hats off to our readers though, who have helped to keep us motivated with comments, emails and social shares, while also helping us to reach the point where we are now. We appreciate every hit on our blog!

In Closing…

Goats On The Road is about us, our story, our experiences and our desire to share it all with others. We want to help other people to travel but also make money doing what they love. As our site progresses, it is transforming from a backpacking site, to a lifestyle design resource. In the coming months, there will be more information on not just “dropping everything to travel”, but living a sustainable life that makes you happy. We’ve found plenty of new ways to make money on the road, as well as to travel for free and we’ll be sharing our findings here.

If you have any questions about starting, running and profiting from blogs, feel free to email us, or ask us a question in the comments below. And keep your eye out for more information on making money while on the road, here on Goats On The Road.

UPDATE 2015: We’re happy to say that our blog is continuing to grow and now we’ve had months where we’ve made over $5,000 from this blog. It’s not all about the money though, and we still genuinely love connecting with people, learning from others and sharing our travel dreams with the world. Thanks everyone!

UPDATE 2016: This blog and the other income streams that stem from it now earn around $10,000 USD / month after tax.

UPDATE 2016: We are now hovering around the $15,000 – $20,000 mark thanks to some great affiliates and our new blogging course. We are so happy to see the blog continue to grow over the years. We teach you how to grow your own blog from zero to a money-making, travel-supporting machine in our Free Blogging Course!

UPDATE 2019: We managed to triple the blog’s traffic in 2018 and now the site is seeing around 350,000 users per month and earning between $20,000 – $20,000 USD / month.

Are you considering starting a blog? Do you have a blog and want to add something? Please comment below!

 



keeping the goats on the road

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Nick Wharton Author Bio Picture

Written by

Nick Wharton

Nick is the co-founder, editor and author of Goats On The Road. He contributes to numerous other media sites regularly and shares his expert knowledge of travel, online entrepreneurship and blogging with the world whenever he can. He has been travelling and working abroad since 2008 and has more than 10 years of experience in online business, finance, travel and entrepreneurship. Nick's advice has been featured on the Lonely Planet, CNN Money, Business Insider,  WiseBread and Forbes and he spoke at the World Tourism Forum in Istanbul about the business of travel blogging. Learn more about Nick Wharton on the Goats On The Road About Us Page.

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